As the booth’s primary focal point, a 6-meter arched gateway was introduced to frame the entrance and establish a sense of scale and sophistication. The feature doubled as a product display, highlighting the new Cazaletti Home collection while drawing visitors into the space.
For the branding and display design, we adopted a more minimal and creative approach. Drawing inspiration from Cazaletti’s signature logo, we transformed the logomark into a functional design element, using it as a connecting joint between the shelving units. This subtle integration reinforced the brand identity while contributing to a cohesive and distinctive display system.
To strengthen the sense of warmth and comfort at the heart of the concept, we designed a fabric canopy suspended over a concealed wooden structure. This feature softened the impact of the exhibition hall’s overhead lighting, reducing harsh shadows and creating a more intimate atmosphere. By introducing this architectural element, we transformed the booth into a space that felt less like an exhibition stand and more like a curated living environment.
