We brought the outdoors inside the exhibition hall.
Woodphorm makes outdoor furniture, so we didn't want visitors to see it in a booth. We wanted them to feel it where it belongs: under a timber pergola, on warm decking, surrounded by greenery, with the sky right behind them.
Two open pavilions, a lounge and a dining terrace, designed as one outdoor living experience. Visitors didn't just look at the pieces. They sat, talked, and stayed.
Egyptian craft deserves to compete on an international level, and the space around it should speak that language too.
